Case Study / 02
Launching LEGO Insiders
Design Lead'24-'25
- Role
- Design Lead
- Team
- 6 designers, 3 squads
- Duration
- 2024 – 2025
- Outcome
- Launched globally
Context
Placeholder — describe the loyalty programme LEGO Insiders was replacing, and what the new proposition needed to do.
Approach
Placeholder — how we ran the design work across app, web, and in-store; what tradeoffs shaped the launch scope.
Outcome
Placeholder — enrolment numbers, retention lift, or qualitative signal from the first quarter after launch.
